An Award-Winning Program for Lasting Retention and Trust
Member/Customer Sensitivity Training is an award-winning program designed to deepen relationships, increase loyalty, and drive sustainable growth by engaging both customers and employees.
This proven training was adopted by a Fortune 500 financial institution after careful internal review, enhancing their long-standing service system. Its value was clear long before it earned the prestigious Innovator’s Award.
Created by Joseph and Adriana Brooks, the program reflects decades of real-world business success. Together, they built a thriving company grounded in empathy, kindness, and emotional intelligence. After Adriana’s passing in 2020, Joseph sold their business and now shares this powerful training to honor her legacy and help others grow with purpose.
Retention is no longer optional — it’s essential. Research shows it costs far less to keep existing customers and employees than to acquire new ones. This training supports both sides of that equation by addressing the emotional and psychological needs that drive loyalty, engagement, and trust.
Built with practical insights from inside the workplace, the program easily integrates into your current systems. It transforms your customer and employee experience using the most underutilized tools in business: compassion, clarity, and respect.
A trusted financial giant has already proven its effectiveness.
Don’t wait — the time to act was yesterday.
An Award-Winning Program for Lasting Retention and Trust
Member/Customer Sensitivity Training is an award-winning program designed to deepen relationships, increase loyalty, and drive sustainable growth by engaging both customers and employees.
This proven training was adopted by a Fortune 500 financial institution after careful internal review, enhancing their long-standing service system. Its value was clear long before it earned the prestigious Innovator’s Award.
Created by Joseph and Adriana Brooks, the program reflects decades of real-world business success. Together, they built a thriving company grounded in empathy, kindness, and emotional intelligence. After Adriana’s passing in 2020, Joseph sold their business and now shares this powerful training to honor her legacy and help others grow with purpose.
Retention is no longer optional — it’s essential. Research shows it costs far less to keep existing customers and employees than to acquire new ones. This training supports both sides of that equation by addressing the emotional and psychological needs that drive loyalty, engagement, and trust.
Built with practical insights from inside the workplace, the program easily integrates into your current systems. It transforms your customer and employee experience using the most underutilized tools in business: compassion, clarity, and respect.
A trusted financial giant has already proven its effectiveness.
Don’t wait — the time to act was yesterday.
Your business must adopt a retention mindset in order to create long term sustainability.
